Tuesday, 26 June 2012

Private Company-Alberto Perez-Zumba Fitness

Zumba no longer just exercise, it's big business

MIAMI (Reuters) - Alberto Perez started out as a street performer and then an aerobics teacher in Colombia, making extra cash on the side teaching the wives of businessmen how to dance in nightclubs in his hometown, Cali. Today, he stands at the center of the Zumba exercise craze, having helped transform Zumba Fitness, a private company, into a rapidly growing fitness empire with heavyweight investor backing. "I'm not a businessman, but I knew this had the potential to be something special," said Perez, who along with two Colombian associates founded the Miami-based company. ... read more..

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